Insights

Notes on building things that work.

Practical, specific writing on web development, SEO and digital marketing. No filler, no fabricated statistics.

Management · 14 July 2026 · 4 min read

Website maintenance: what businesses actually need

Maintenance isn't just "keeping the lights on." Here's what ongoing care for a business website should really include.

SEO · 9 June 2026 · 5 min read

For most local and regional businesses in Belgium, showing up in local search matters more than ranking nationally.

Performance · 12 May 2026 · 5 min read

Speed isn't a technical detail — it shapes how visitors judge your business before they read a single word.

Conversion · 8 April 2026 · 6 min read

Conversion isn't a trick or a color of button. It's clarity, trust and reduced friction, applied consistently.

SEO · 4 March 2026 · 5 min read

The most common, unglamorous reasons a website doesn't show up in search — and what to check before assuming it's an algorithm problem.

Web Development · 10 February 2026 · 6 min read

A realistic breakdown of what shapes web development pricing in Belgium — and why the cheapest quote is rarely the cheapest outcome.